Priyanka's Blog

Twitter Tip: Followers vs. Retweets

Priyanka — Sun, 18 Dec 2011 17:58:05 +0000

Last week, I met Beth Becker and she gave me a useful tip while we were discussing the use of Twitter. She said that Retweets are perhaps more important than the number of followers you have. I tend to agree because if you have large numbers of followers who don't engage with you then perhaps you are easily forgotten. However, if you have small number of followers who think your tweets are worth re-tweeting, then it shows that they consider it interesting enough for their followers. This cascading effect is probably much better than broadcasting to large numbers of followers who glance at your tweets and dismiss them. Therefore, it is perhaps worth noting which of your tweets are re-tweeted and who is tweeting them. This way if you have something to say on that topic again, you can engage with those who re-tweeted. Having a real time interaction with your followers can also increase your recognition value in the eyes of your followers. So pay attention to your re-tweets and respond. Followers are only important as long as you engage with them.

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Communicating Causes: How non-profits are using social media

Priyanka — Fri, 02 Dec 2011 22:08:53 +0000

Non-profit organizations are increasingly using social media to reach out to donors, collaborate with volunteers, and to spread awareness among target populations. On November 17, 2011 I moderated a roundtable on how non-profits are using social media. The panelists – Beth Becker, Progressive PST; Henri Makembe, BeeKeeper; and Malaka Gharib, One.org participated in this roundtable and provided valuable insights on the subject. The roundtable was sponsored by the MA in Communication program at Johns Hopkins University. Here is the video recording of the event:

Empowering Women Worldwide: Mobile Technology & the mWomen Initiative

Priyanka — Mon, 28 Nov 2011 05:21:37 +0000

On October 20, 2010, I participated in a web chat with Ambassador Melanne Verveer on the how and why it is important to address the gender gap in mobile technology. The web chat was organized by the State Department as the part of the US Secretary of State Hillary Rodham Clinton’s initiative to promote mobile technologies as tools for women’s empowerment and international development. Here is a short clip of the webchat

Political Campaigning in the Digital Age

Priyanka — Mon, 28 Nov 2011 02:17:16 +0000

On July 18, 2011 I organized and moderated a round table on “Political Campaigning in the Digital Age”. Here is a video recording of the round table. The round table was sponsored by the MA in Communication Program at Johns Hopkins University.

Social Marketing Approaches to Health Communication

Priyanka — Mon, 28 Nov 2011 02:09:11 +0000

On April 11, 2011 I organized and moderated a round table on Social Marketing Approaches to Health Communication. Here is the recording of the round table which was sponsored by MA in Communication Program at Johns Hopkins University.

Changing Business Models in the Media

Priyanka — Sun, 27 Nov 2011 20:50:03 +0000

On March 7, 2011 I organized and moderated a round table on “Changing Business Models in the Media”. Here is a video recording of the round table that was posted on YouTube. The round table was sponsored by the MA in Communication Program at Johns Hopkins University.

On the Move: The Power of Mobile Communication

Priyanka — Sun, 27 Nov 2011 20:34:06 +0000

On November 15, 2010, I organized and moderated a round table on the use of mobile phones for public communication. I have been thinking of posting the video recording of the round table on my blog for sometime, however, I haven’t been able to find time to do it. Finally I am posting it here. Feel free to post questions or comments.

Lessons from Gandhi

Priyanka — Wed, 16 Nov 2011 15:46:28 +0000

Have Faith:

“You must not lose faith in humanity. Humanity is an ocean; if a few drops of the ocean are dirty, the ocean does not become dirty.”

“The difference between what we do and what we are capable of doing would suffice to solve most of the world’s problem.”

“If I had no sense of humor, I would long ago have committed suicide.”

Be open to Change:

“You must be the change you want to see in the world.”

“As human beings, our greatness lies not so much in being able to remake the world – that is the myth of the atomic age – as in being able to remake ourselves.”

“Nobody can hurt me without my permission.”

Learn to Forgive:

“The weak can never forgive. Forgiveness is the attribute of the strong.”

“An eye for eye only ends up making the whole world blind.”

“An ounce of practice is worth more than tons of preaching.”

Be aware, live in the present:

“I do not want to foresee the future. I am concerned with taking care of the present. God has given me no control over the moment following.”

Have Humility:

“I claim to be a simple individual liable to err like any other fellow mortal. I own, however, that I have humility enough to confess my errors and to retrace my steps.”

“It is unwise to be too sure of one’s own wisdom. It is healthy to be reminded that the strongest might weaken and the wisest might err.”

Practice Persistence:

“First they ignore you, then they laugh at you, then they fight you, then you win.”

“I look only to the good qualities of men. Not being faultless myself, I won’t presume to probe into the faults of others.”

Lead for a cause:

“Man becomes great exactly in the degree in which he works for the welfare of his fellow-men.”

“I suppose leadership at one time meant muscles; but today it means getting along with people.”

“Happiness is when what you think, what you say, and what you do are in harmony.”

“Always aim at complete harmony of thought and word and deed. Always aim at purifying your thoughts and everything will be well.”

Be Flexible:

“Constant development is the law of life, and a man who always tries to maintain his dogmas in order to appear consistent drives himself into a false position.”

Source: http://www.positivityblog.com/index.php/2008/05/09/gandhis-top-10-fundamentals-for-changing-the-world/

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LinkedIn – India

Priyanka — Tue, 15 Nov 2011 14:57:17 +0000

LinkedIn has 12 million users in India, out of its 135 million members.

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Comm Roundtable: Communicating Causes: How non-profits are using social media

Priyanka — Thu, 10 Nov 2011 23:43:03 +0000

On Thursday, Nov. 17, 2011, I will be moderating a roundtable on the use of social media by non-profits. These roundtables are sponsored by the MA in Communication program, Johns Hopkins University and are free and open to the public. To get more info. about the roundtable and RSVP, click here http://advanced.jhu.edu/calendar?ContentID=3421. We will be live streaming the event, so if you can't attend in person but want to watch the webcast, you should RSVP and you will be sent a link via email.

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