Jan Blom – Nokia Designer on Indian mobile phone market
In the Internews report, The Promise of Ubiquity, Jan Blom, the designer for Nokia in Bangalore is quoted as saying that:
1. India is a fashion conscious market, where mobile phones are seen as a way to project image or self-expression.
2. The users are extremely cost conscious.
3. SMS dominates the VAS market.
4. People are seeking playful experiences and emotional expression through mobile phones. Therefore, there is a need for applications that can bring about joy and social interaction.
2 comments
Thanks for sharing the PDF Priyanka. Quite a detailed report. Its gonna take a while to read
Hi Hitesh, You are welcome. It’s a very interesting report. You may want to look at my post on “mobile phones as media platforms in developing world” for a short synopsis.
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