Mobile Internet in India
A survey by InMobi, of 205 college – aged consumers revealed that almost 57% of the respondents browsed the Internet on their mobile phones.
These respondents who accessed the Internet on their mobile phones belonged to different classes – 20% were from working class, 38% from lower middle class, and 42% from upper middle class.
Approximately one-third of the respondents who accessed the Internet, engaged with brands that were advertised. Of the respondents who engaged with brands, 72.5% visited the ad website, 10% called the company, and 17.5% bought the product.
Source: InMobi survey reveals high mobile ad engagement among youth in India, September 14, 2008, exchange4media.com
Tags: mobile, Internet, youth, India
1 comment
Any data on prevalance of mobile phone use in the age group 18-30?!
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