Mobile phones are the new love toy….

This article in Asia Times by Sultan Shahin, reports on how short messaging services (sms) on mobile phones have been embraced by Indians and changing communication behavior and practices. It reports, that on an average, 60 messages are sent out per phone everyday. This means minimum of 2 messages in an hour. SMS is being used to flirt, bypassing the cultural rules and also for greeting people on special occassions such as festivals. People are writing love poems and these short messages are arousing people. One would think that these short messages won’t affect people who are already bombarded with so many advertising messages. But probably intimately crafted messages do have an effect on people. And words do have an effect on people more than we may assume.