SMS News in India

Agency faqs reported how RK Misra won the lead India contest by Times of India by using MyToday SMS service:

MyToday is a free SMS subscription service started by digital evangelist Rajesh Jain in India, which sends out daily message alerts on news, cricket, the sensex, jokes, religion, Bollywood and astrology to its three million subscribers.

Are there any other SMS based news service or cell phone news alerts services in India?