Social networks and cell phone use in Russia

In this article, Gladarev & Lonkila (2008) use network data method and qualitative interviews to examine the role of personal networks on adoption and cell phone usage among young adults in Russia in the age group of 19 – 30 years. They report that:

1. Personal networks play an important role in the purchase of cell phone, choice of cell phone operator and communication through cell phones.

2. The cell phones have not replaced face-to-face meetings but help in preparing for future meetings, coordinating mutual interactions, and in relationship maintenance.

3. Cell phones may have an impact on (extended) family configurations by segregating social ties, developing new niches of intimacy and increasing the significance of marital tie.

4. The increasing coordination by cell phones may result in tightening social control.

Their study provides support for ‘social shaping of technology’ perspective suggesting that social networks not only impact the adoption and use of cell phones but also are moulded by its use.