Twitter Tip: Followers vs. Retweets

Last week, I met Beth Becker and she gave me a useful tip while we were discussing the use of Twitter. She said that Retweets are perhaps more important than the number of followers you have. I tend to agree because if you have large numbers of followers who don't engage with you then perhaps you are easily forgotten. However, if you have small number of followers who think your tweets are worth re-tweeting, then it shows that they consider it interesting enough for their followers. This cascading effect is probably much better than broadcasting to large numbers of followers who glance at your tweets and dismiss them. Therefore, it is perhaps worth noting which of your tweets are re-tweeted and who is tweeting them. This way if you have something to say on that topic again, you can engage with those who re-tweeted. Having a real time interaction with your followers can also increase your recognition value in the eyes of your followers. So pay attention to your re-tweets and respond. Followers are only important as long as you engage with them. 

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